Tuesday, March 6, 2012

AdsenseTips part 1

There are many ways to make money using the internet, and one excellent source of
passive income is to own high traffic websites which are monetized using GoogleAdsense. There are basically two ways of building such sites:
Find thousands of keywords related to a particular topic and use an automated
page generating program to build a website consisting of thousands of almost
identical pages, with each page being optimized for one keyword and including
your Google Adsense code.
The idea being when a person searching for information on a search engine ends
up at your website, the only thing of any use to them is the list of Google ads
which lead to other websites. When they click on one of the ads, you earn a
small commission.
The major problem with going this route is the search engines hate these
websites and drop them as soon as they find them. Because there is no useful
content on any of the web pages, people also really hate them and report them
as soon as they find them. The search engines don’t hang around and drop them
immediately.
This means your carefully created website has an extremely short life span, and
so you have to make hundreds of these web sites to make any real income. As
soon as a website is dropped you have to buy another domain name and put the
site back up under another name.
This is not a build it and forget it strategy so these websites cannot be a source
of passive income…
The more savvy webmasters are beginning to include more and more content in
an effort to keep their websites from being dropped so quickly by the search
engines.
Unfortunately the search engines are getting more intelligent and continue to find
these websites quicker and quicker…
i.
Find popular keywords related to a particular topic, which have little competition,
and build content websites around them which are designed to be informative
and supply useful content to human web visitors. The ideal scenario being that
visitors find your content so useful they bookmark the pages to return to read
more.

At some point the reader they will leave your site and using carefully positioned
Google Adsense code on each web page gives them a way to leave which puts
money in your pocket…
This report will concentrate on this second method and show you how to quickly build a
content website which is rapidly indexed by the search engines gets good rankings and
as a result earns you a passive income month after month.



This pic shows a fairly recent page of Google Adsense Stats for one of my content
websites which is based on a competitive theme. The site is not in the top 100 of Google
but has been earning an income of over $100 per month for more than a year despite
adding very little additional reciprocal links or new content.

1. Locate Money Making Private Label Rights Content

One of the most difficult parts of building any content website is writing the content; it’s a
laborious task. Hours of research followed by hours of writing (or typing). So why bother
doing it at all?
Are you aware that many authors who create information products also sell them with
Private Label Rights? And that in most cases these rights allow you to:
− Put your name as the author and sell the product as is.
− Modify the contents to your hearts desire.
− Use the contents in other formats.
− Use the contents in newsletters or websites.

Each information product creator who sells their product with Private Label Rights
will have their own ideas on how you can use their content.
Sometimes they don’t make it very obvious on the sales website or in the product, so
double check and make sure you have the right to use the product as content for your
website.
Another thing to be wary of is Private Label Rights content that is widely available; if
everybody has access to content there’s a pretty good chance there are hundreds of
websites using the content which will make your task of finding traffic generating
keywords all the more difficult. Besides, nothing annoys a web surfer more than
repeatedly coming across the same information.
Try to make sure you buy products with Private Label Rights that have been limited to
only a few customers and the fewer the better – The more unique your content the more
successful your website will be, especially if you get your Private Label Rights content
from Private Rights Success.

2. Uncover Traffic Generating Keywords

The key to getting your website earning money quickly is to find keywords related to your
PLR (Private Label Rights) content that people regularly type into search engines, but for
which there is not much competition.
All it takes is a bit of concerted effort using the proper tools… For the small cost of using
it, WordTracker is the most powerful keyword research tool available on the internet,
and the accurate data it produces is vital for your website’s success.
Using WordTracker you need to uncover these three important bits of information:
What keywords related to your PLR content are people typing into search
engines?
i.
How many searches are conducted for these keywords each month?
If you are trying to get this information using free research utilities, the first thing
you are going to notice is the huge discrepancy between their search results and
WordTracker’s results. This is because the method WordTracker uses to get its
search results tends to make the information much closer to reality than the
methods the others use.
ii.
How many competing web pages for each keyword are there in Google?
Why Google?
Because nearly everybody tries to get their web pages indexed by Google so if
there’s not much competition in Google, chances are there’s going to be less
competition on any of the other search engines.
iii.
During the keyword research phase it’s a good idea to get rid of keywords which are
included within other keyword phrases. For example, let’s assume you conducted
keyword research on the topic “diamond jewelry” and among others these 3 keywords
were part of your Wordtracker results:
− Diamond
− Diamond Ring
− 3 Stone Diamond Ring

The first keyword “Diamond” is present in all three phrases, so you can delete it leaving:
− Diamond Ring
− 3 Stone Diamond Ring
The keyword “Diamond Ring” is present in both, so you can delete it leaving:
− 3 Stone diamond Ring
This is the keyword phrase for which you will create a webpage. Depending on how well
your website is ranked in the search engines, a search for any of the three phrases will
display the results for the 3 Stone Diamond Ring webpage.
Why must you do this? There are many reasons "why", but two of the most important
points to consider are:
Of the three keyword phrases there will be much less competition for “3 Stone
Diamond Ring” and you have a much better chance of getting a high search
engine ranking for a web page built around that keyword phrase.
Granted the traffic for that keyword is the lowest of the three, but optimizing your
webpage around this keyword gives you a much better chance of getting traffic
as soon as your page is indexed by the search engines.
Part of your promotion efforts should include an aggressive linking campaign,
and as soon as this kicks in you will get better rankings for the more competitive
keywords and start receiving traffic from those keywords.
i.
It’s a real pain trying to create content for two or three almost identical keywords
and unless you’re careful, the resulting pages will be far too similar for the search
engine’s liking. The programming they use to rank your website will penalize any
pages that are too similar and they will be dropped (i.e. they will never be
included in any results).

3. How to Build Your Adsense Website


There is no "best way" to build a website that uses Google Adsense to earn money...
The best way in your particular circumstances can only be found by testing various
different ideas and choosing the most profitable. Obviously you need a starting point and
so here are a few ideas to get you going:
3.1. Select the best keywords and make website map
There are three ways of getting visitors to your website, and the method you choose has
a great bearing on which keywords you should select for building your website:
Pay for your website traffic.
You could purchase links on a highly trafficked webpage or you could set up a
pay per click campaign on those search engines which offer them.
If you go this route you don’t need to worry about which keywords you use at all,
but you’d better know how to set up an effective pay per click campaign…
i.
Use Low competition keywords and simple SEO.
If you aren’t interested in paying for traffic and don’t have the time to pursue an
aggressive linking campaign, your best option is to use low competition keywords
and simple website search engine optimization.
When choosing your keywords, bear in mind that most low competition keywords
are also low traffic keywords, and you will need roughly 100 visitors per day to a
webpage to earn $5.00 from the Google Adsense ads (NB − this is a ballpark
figure to help you choose keywords with enough traffic, by the very nature of the
internet, some web pages will do better, some worse and there will even be
those that don’t earn a thing).
ii.
Use High competition keywords, simple SEO and aggressive linking.
In general, the more links you have pointing to a web page from other websites,
the higher it will rank in a search engine for the keywords the web page is based
on.
By pursuing an aggressive reciprocal linking campaign, it is quite possible to get
top search engine rankings for keywords which have a fair amount of
competition. In fact some webmasters have managed to get top 10 rankings for
some of the most competitive keywords, but their incoming links number in the
thousands requiring a huge effort.

The bottom line is the more competitive the keyword you choose, the more
aggressive your reciprocal linking campaign will have to be.
There is another massive benefit from an aggressive reciprocal linking
campaign… You will receive considerable traffic from people clicking on the links
that you place in the link directories of other websites. Don't discount the value of
these links − for quite some time you'll get more traffic from these links than from
the search engines.
3.2. Prepare a website template.
Using a template will considerably increase the speed it takes to put your website
together. Here are a few tips for preparing a template which will maximize your Google
Adsense earnings:
− Make minimal use of graphics, a simple header graphic is all you need.
− Placing your Adsense ads down the left hand side of your webpage, your content in
the middle and your menu either on the right hand side or on the bottom of the page,
will earn a pretty respectable Adsense income, but if you want to know the best
way to place your Google Adsense code you need to read Joel Comm's recently
updated Google Adsense Secrets.
− Use the following place tags in your template to indicate where to place your content:
<!−− Content Start −−>
<!−− Content End −−>
− Use a simple text based menu. Search engines find it difficult to read graphic
based links. The menu links should be text based and include your keyword phrases.
To make a website map, simply take your list of chosen keywords and place them into
the most logical order possible − Look at it from the viewpoint of somebody searching for
information.
For example, at the time I wrote this, the following keyword phrases all had less than
1000 competing pages but a "Count" of more than 100:
− 3 Stone Diamond Ring
− Cheap Engagement Rings
− Diamond Solitare Engagement Rings
− Alternatives to Diamond Rings
− Three Stone Diamond Necklace
− Ultrasonic Jewelry Cleaners

The second and third phrases could be combined and resulting keyword list used to
create a website map (and from that your website menu) as follows:
Keyword/Menu Item Web Page Name
Home Page index.html
3 Stone Diamond Ring 3−stone−diamond−ring.html
Cheap Diamond Solitare Engagement Rings cheap−diamo...−rings.html
Alternatives to Diamond Rings alternatives−to−diamond−rings.html
Three Stone Diamond Necklace three−stone−diamond−necklace.html
Ultrasonic Jewelry Cleaners ultrasonic−jewelry−cleaners.html
Links Directory /links/index.html
3.3. Choose content for each web page
The content on a website that uses Google Adsense for revenue serves two main
purposes:
It determines which Adsense ads will be displayed... If you optimize each web
page for a particular keyword and use content to support the keyword, Google
Adsense will display ads which are exactly the same as the theme of the page.
If you choose keywords that have a high value on pay per click search engines,
chances are you will earn a pretty good income from each Adsense ad clicked on
your web pages.
i.
It must be just good enough to keep your visitors from reporting your site to the
search engines as spam, but not so good that your visitor avidly reads the page,
maybe clicks to a few more pages to read them and then closes the browser
window when they are finished.
ii.
The primary objective of each web page is to get your visitor to click on an
Adsense ad so they can get more information. Remember this − you only get
paid when they click on an Adsense ad…
If your website earns you a reasonable Adsense income and also gets a few
bookmarks every month, you've got the balance right.
If you want to sell the private label rights content in e−book form, sell it from a popup that
opens when each web page is closed, or dedicate the first page to selling only the
e−book. Don't confuse your website visitors by trying to sell the e−book and display
Adsense ads.
If you have decided to target many keywords by creating a large number of pages, you
may be limited by the amount of private label rights content you have. All you have to do
in this case is create each page using paraphrased content from the e−book and a
related article from any of the major article directories, e.g.

− www.goarticles.com
− www.ezinearticles.com
You will have to introduce each article with some text which includes your keywords, just
make it sound natural.
You could place another Google Adsense block between the paraphrased PLR content
and the articles. The only purpose of the articles is to pad out your content to keep both
the search engines and your website visitors happy.
3.4. Optimize your web pages for the search engines
These are no black secrets involved in search engine optimization… All you need to do
is employ a few simple, sensible tips when building each web page, and these are to use
your keyword phrase as follows:
1) Once in the <title></title> tags
2) Once in the description meta tags
3) Once in the keywords meta tags
4) Once in the <h1></h1> header tags
5) Twice in the first paragraph, with the first being in the first sentence and one of them
being in bold letters (<b></b> tags).
6) At least once in each following paragraph.
7) Once in an <img alt=””> tag
Don’t overdo it; you’ve got nothing to gain by repeating your keyword phrase too many
times. All you are doing is making absolutely certain that the search engines know
exactly what your web page is all about.
A simple test for this is to check what Google Adsense ads are displayed when you view
the web page online (you might have to refresh the page the first time you view it before
the ads show). If the ad content matches the theme of the web page you’ve got it right.



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